AXAD

• 01

  Data & analytics

  Real-time channel dashboard and an actuarial loss model — decisions driven by numbers, not gut feeling.

• 02

  Contact center

  Target architecture for the call center: customer journey, processes, CRM rollout — rebuilding operations for channel growth.

  Diagram: now → target →
• 03

  AI automation

  Telegram bots for reports and requests, meeting transcription, AI agents in the team's daily work.

  Diagram: now → target →
• 04

  Direct sales

  Built a direct online motor insurance channel from scratch: rebuilt the funnel, the offers and the entire user journey.

• 05

  Performance

  End-to-end analytics and user journey optimization — customer acquisition twice as cheap with no budget increase.

• 06

  Product

  AARRR-based loyalty system: cashback, road assistance, retention and repeat purchases.

My research and strategy for INSON — market, audience, competitors.

Author — Akhad Sabirov · Product Owner INSON

• Audience

  Who are the 96.6%

  A study of the uninsured: 7 demand barriers, 3 non-customer archetypes, demographic and income segments.

  Highlights →
• Competitors

  Competitive analysis

  INSON at 13/29 per NAPP data, a mid-tier breakdown and 6 strategic growth priorities.

  Highlights →
• Brand strategy

  Brand strategy 2026

  Positioning and brand architecture of the insurance company for 2026.

  Highlights →
• Communications

  Brand & comms strategy

  Tone of voice, key messages and brand communication channels.

  Highlights →
• Market

  UZ–KZ market analysis

  A comparative analysis of the insurance markets of Uzbekistan and Kazakhstan.

  Highlights →
• Market

  UZ insurance market

  Structure, volumes and growth drivers of Uzbekistan's insurance market.

  Highlights →
• Research

  Global practice

  Benchmarks and practices of mature insurance markets, and why people distrust insurance.

  Highlights →
• Digital

  Digital landscape of UZ

  Internet and digital channel penetration in Uzbekistan — the foundation for online sales.

  Highlights →

• REALSOFT Feb 2024 — Mar 2025
  Senior PM · projects & analytics

  Marketing launches of IT products across the CIS: market and niche analysis, positioning, go-to-market logic. Working at the intersection of marketing, product and engineering.

• WHYNOT Mar 2022 — Jan 2024
  Head of projects & communications

  From SMM manager to leading a marketing, design and SMM team. Clients: Chortoq, Ermak, Uzcard.

• Tinkoff Mar 2019 — Feb 2022
  Communications · Tinkoff Black

  Brand communication logic in social media, content, A/B tests. Engagement +60%, audience +25–30%, churn −13%.